Trump just endorsed renaming ICE — Immigration and Customs Enforcement — to NICE, which stands for National Immigration and Customs Enforcement. The whole point? Force the media to say “NICE agents” every single day.
The idea started as a joke by comedian Adam Carolla on Fox News last year, went viral among Trump supporters, and on Sunday night Trump shared it on Truth Social with just five words: “GREAT IDEA!!! DO IT.” By Monday morning, the White House press secretary was already amplifying it.
Here’s the twist — he might actually be able to do it without Congress. The Bush administration quietly renamed the same agency in 2007 through a simple Federal Register notice. No legislation needed.
Supporters love it as a genius branding move — turning one of the most controversial agencies in America into something that sounds like a compliment. Critics say it’s pure political theatre that changes nothing about how the agency operates on the ground, where 47 people have died in ICE custody since January 2025 alone.
Whether it happens or not, one thing is certain — Trump just made the entire country debate whether federal agents should be called NICE.