If you’re looking for the moment woke activism and DEI went fully corporate, Target is a strong candidate for patient zero. The retail giant was among the first major brands to embrace “gender-neutral” restrooms and roll out so-called trans-friendly clothing for children — moves that detonated a consumer backlash, triggered a shareholder lawsuit, and wiped out billions in market value.
Last March, Target quietly announced it was rolling back parts of its DEI apparatus. Predictably, that sparked outrage from the Left. But the Left isn’t Target’s core customer base. Normal people are. And when the company chose commerce over ideology, a measure of sanity returned.
That pragmatism showed again recently when a self-appointed woke enforcer harassed an elderly Target employee for wearing a Charlie Kirk “Freedom” shirt on the job. Target refused to punish the worker and wisely stayed out of the manufactured controversy — a small but meaningful win against activist intimidation.
I say “largely” restored for a reason. There’s still plenty of woke residue lingering in the aisles, as evidenced by a particularly on-the-nose sweater the company is selling just in time for Valentine’s Day. Woke habits, it seems, die hard:
If it said “Dump Her,” we’d get a thousand left-wing columns and ‘think pieces’ about the inherent misogyny of Target, “toxic masculinity,” sexism, and blah, blah, blah. For this nonsense, however, it’s just “Slay, Queen, you don’t need no man!” cheering from feminists.
But the vast majority of us? Yeah, we’re over this nonsense:
“Men are not the problem, white, liberal women are, in my opinion,” wrote the user.
Sorry to say it but, yep. They are.
Okay, that’s true, too, but the “man hate” has to stop or we’re gonna die off as a species:
When you continually tell women they don’t need men, not to get married or have kids, well, that leaves them with plenty of time to protest ICE agents.